Karezza: Bringing a Beautiful Brand to Life
From concept to reality – one of the first true luxury cannabis brands.
When we first started working with a Canadian brand house client, they had a revolutionary product in mind – a suite of cannabis products formulated for sexual health and wellness – but no manufacturer, no materials and no idea how to break into the U.S. market. We stepped in to solve all these dilemmas (and more).
BRAND • While Karezza had a name and a logo, they still needed everything else: brand voice, brand content and communications. We oversaw the development and launch of a beautiful e-commerce website, stunning product photography, on-brand social media channels and a VIP media event at Los Angeles’s famous Sowden House to introduce Karezza to the world.
PRODUCT • Our product team developed the entire Karezza product line from the client's concept – including functional analysis with our experts, reformulating, and lab testing. Once the 3 formulas were perfected, we executed all product and packaging manufacturing and fulfillment.
SALES • Our assisted sales program launched Karezza at retail, ran the B2B sales team and all B2C sales and e-commerce. We created and managed the brand's online store as well as producing all B2B sales materials.
Looking for that special something for your brand? Be in touch!
