Setting Constance Therapeutics Up for Success
From DIY to show-ready.
When entrepreneur Constance Finley developed a rare medical condition, she found the silver lining: an opportunity to share the cannabis extracts she developed herself with the world.
Her company, Constance Therapeutics, had done well thanks to word of mouth from grateful customers. However, her team was so busy with the crucial day-to-day of client consultation that there was no time to modernize the brand’s decade-old website, marketing platforms and sales materials. That’s when Constance called us!
BRAND • We worked with CT on a rebrand, and developed entire suite of new company materials and communications: new and improved style guide, brand voice and communications. We brought in a creative director and marketing lead to manage CT social media channels and email marketing, and gave the CT website a full makeover that resulted in significantly increased website traffic and improved conversion/lead generation. We also hired a dedicated PR team that successfully brought Constance Therapeutics to the forefront via national media exposure.
PRODUCT • Our design and production team modernized the CT product packaging, bringing it from unwrapped bottles in a plastic bag to fully branded retail-ready boxes for each formula.
SALES • We developed an assisted sales program for CT’s future retail launch (the company previously was direct-to-consumer only). We brought CT to industry trade shows and created a full suite of modular branded booth decor. We also produced all-new brand sales materials, retail collateral and product displays.
Time for a brand upgrade? Contact Modern Marketing for a consultation!