The Leafly Highway Tour
Back in 2017, the Leafly team decided to embark on a three-month, five-state, 2000-mile road trip to celebrate cannabis culture and “the road to cannabis legalization.” They called in Modern Marketing to bring this pipe dream to life…
PRODUCTION • Our team customized a vintage 1968 Airstream trailer with multimedia content, interactive summer activities, live music and more.
ACTIVATION • Our Leafly HighWay Tour Team made its way across the West Coast, activating events at cannabis dispensaries and community events in California, Oregon, Washington, Nevada, and Arizona. At each stop, our Leafly team was on hand to educate attendees about topics from cannabis legalization to the best cannabis products to responsible consumption. We shared the Leafly brand with thousands of happy retailers and consumers, and got great press pickups (from industry publications to BusinessWire).
The Highway Tour was such a success that we continued to produce and staff Leafly events all year. Want to bring your experiential campaign to life? Contact us!